He should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the Sales team, supporting teams, and agencies to launch campaigns on time and on budget.
KRAs would include:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan Review new technologies and keep the company at the forefront of developments in digital marketing
Applicant should be an MBA from a reputed institute.
Exposure of 4 to 6 years in Digital Marketing preferably with Automobile Brand.
A limited exposure to Sales will be desired.
Paid social media advertising expertise
Specific marketing channel expertise.
Ability to build opinions through digital medium.
Ability to think objectively
Ability to execute and analyze drip marketing campaign.
A mix of creativity and analytical abilities
Understanding of Brevity
Ability to analyze quantifiable metrics.
Basic Design skills.
Should be assertive yet compatible with people , not aggressive
Able to spread a positive sense of well being / positive emotions
Good communication skills
direction for the business that focuses and motivates people to business strategies and plans
Exhibits self-awareness and personal management skills, acts with integrity and role models the values of the company
Should be passionate about the company philosophy
Ability to exhilarate and motivate sales teams
Ability to come up with innovative, out-of-the-box solutions to problems
Strong analytical skills and quick decision maker
Strong growth orientation
Mode of Application:
Interested candidates should send their CVs to firstname.lastname@example.org stating the position applied for in the mail subject line.
****NB: Only shortlisted candidates will be contacted.