The candidate who will be a Lawyer, called to because look the Nigerian bar, will plan, coordinate, and implement the firm’s practice groups’, and individual lawyer’s activities with respect to Marketing, Business Development, Public Relations, and Client Services.
The objective is to increase visibility and brand recognition to strengthen and expand the firm’s client base.
The candidate will be expected to observe confidentiality of client and firm matters.
Strategic Planning and Implementation: Develops, implements, and manages the firm’s business development and client services plan consistently with the firm’s strategic plan and policies set by the firm’s Partners.
Supports and facilitates development, implementation, and tracking of business development/ marketing plans for 5 practice groups and over 40 individual lawyers consistently with the firm’s plan and policies. Participates in the firm’s strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities
Budgeting: Develops and manages the firm’s business development and client services annual budget, which includes marketing expenditures for the firm, practice groups, and individual lawyers
Media/Public Relations: Prepares and manages public relations activities and communications for the firm or contracts with and provides oversight to outside agencies, including press releases, new lawyer announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants
Advertising: Designs or contracts with and provides oversight to outside vendors to design print and online advertising and negotiates media buys and associated contracts
Newsletters, Brochures and Promotional Materials: Designs or contracts with and provides oversight to outside vendors to design, updates, and maintains online and print marketing and business development materials for the firm and for lawyers, including firm and lawyer profiles, practice descriptions, brochures, and electronic newsletters. Also oversees mailing list creation and updates
Photography, Logos, and Promotional Products: Arranges for professional photo-shoots and maintains image and logo files. Prepares various art files headshots, logos, graphics for use in online and print materials. Designs artwork and selects products for promotional use at seminars, conferences, presentations, etc
Tracking and Reporting: Maintains firm databases utilised for marketing, business development, public relations and client services and generates reports as requested
Website and Social Media: Manages the firm’s web site, social networking for the firm and its lawyers LinkedIn, Facebook, etc., and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed
Directories and Awards: Manages the firm’s profiles on online directories and referral sites, submits information for lawyer and firm awards, promotes awards, and determines which directories should be launched and maintained
Firm Memberships: Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm’s profile
Proposals and Resumes: Supervises and coordinates the firm’s RFP protocol process, including soliciting RFP’s from appropriate prospective clients and drafting and submitting proposals for new business as needed. Participates in planning and presentation efforts as appropriate including presentation packets, slides, etc.. Creates and maintains resumes for over 40 lawyers
Event Planning/Coordination and Gifts: Manages business development/client services functions, events, and opportunities for the firm, including:
Develops, organizes, and provides support for firm receptions, conferences, seminars, and other special firm-sponsored events
Lawyer receptions and celebrations and associated gifts
Holiday cards, gifts, and thank you gifts for clients or referral sources.
Sponsorships and Speaking Engagements: Identifies, evaluates, and makes recommendations for firm/lawyer participation in sponsorships, conferences, speaking and writing opportunities, and similar events. Coordinates activities RSVPs, promotional products, advertising, presentation slides, etc. as needed. Promotes speaking engagements as appropriate
Surveys and Assessment: Designs and conducts – or arranges for the design and implementation of – client satisfaction surveys and market research
Committee Leadership: Leads the firm Business Development & Client Services BDCS Advisory Committee, including setting agendas, maintaining the project list, and suggesting issues which should come before the Committee. Serves as a member of any other committee needing marketing support
Coaching/Training Lawyers: Coordinates training in business development and client services for lawyers and staff of the firm. Tracks progress and encourages tailored business development opportunities for each lawyer and practice group in all locations
Demands of the job:
Ability and willingness to work long hours
Ability to work with minimal/no supervision
Ability to multi task with minimal or no errors
Understands the needs and expectations of law firm clients
Experience writing proposals, and responses to requests for proposals preferred
Must be willing and available to travel between the firm’s different offices as needed and required by the position’s specific duties and responsibilities.
Bachelor of Laws LLB and Call to the Nigerian Bar BL minimum
Master of Laws LLM optional
Certified Business Development Expert CBDEis desired
Certificated Business Professional CBP is also desired.